Collaboration Between Typography and Visual Narrative to Strengthen the Communication Delivery Process

Visual narrative (also called visual storytelling) is a story told primarily through media. The can be described using photography, illustrations, or video. It enhanced with graphics, music, sound, and other audio. In comparison, typography the study of letters their relation to delivery information. This aimed examine how communication carried out more quickly understood by public when combined communicative power typography. Two tactics were employed: 1) A/B testing, which involved several images test effectiveness image design; 2) eye tracking, tested audience read in digesting information from designs that created. Recommendations formulation work steps/processes use combination increase delivering messages developed.
 Keywords: typography, narrative, delivery, strengthen process